ORGANIC SEO or Search Engine Optimization is the process of searching over the web to find specific content. It is the essence of what makes your website available to unknown consumers by them typing specific keywords into the search engine and it pulling back the best results after running through its algorithm.

Venture Technologies is a huge proponent of organic searches when developing websites to trigger organic growth, meaning getting results based off of initial website content & structure. Many companies will advocate the importance of paid ads for EVERYONE, but in a lot of circumstances it may end up hurting a company more than helping.